INCI:
Hydrogenated Ethylhexyl Olivate, Caprylic/Capric Triglyceride, Parfum, Hydrogenated Olive Oil Unsaponifiables, Avena Sativa Kernel Oil‡, Macadamia Integrifolia Seed Oil*, Polysorbate 80, Argania Spinosa Kernel Oil*, Simmondsia Chinensis Seed Oil*, Tocopherol**, Retinyl Palmitate, Carthamus Tinctorius Seed Oil, Aloe Barbadensis Leaf Extract, Panthenol, Trifolium Pratense/Vigna Radiata Sprout Extract†, Helianthus Annuus Seed Oil, Glycerin, Lactic Acid, Cetearyl Alcohol, Ethylhexyl Palmitate, Potassium Sorbate, Sodium Benzoate, Citral, Linalool, Limonene, Beta-Caryophyllene, Hexamethylindanopyran, Linalyl Acetate, Tetramethyl Acetyloctahydronaphthalenes, Citrus Limon Peel Oil, Pinene, Geranyl Acetate, Isoeugenyl Acetate.
* Organic and cold-pressed oil according to the raw material supplier's documentation. Applies to argan, jojoba and macadamia oil.
** The vitamin E raw material contains tocopherols extracted from non-GMO soybeans and sunflower oil as a carrier.
† Botanical sprout extract from red clover and mung bean.
‡ Certified organic oat oil from Finland, without additives and produced by CO₂ extraction. The raw material is stated by the manufacturer to be GMO-free.
WHAT EACH INGREDIENT MEANS
Hydrogenated Ethylhexyl Olivate
An olive-based emollient that helps the serum spread evenly through the hair. It contributes to a smoother, softer and more silky feel without being a conventional silicone.
Caprylic/Capric Triglyceride
A light emollient triglyceride that also acts as a carrier for other ingredients. It improves the spread of the serum and contributes to a smooth feel without the formula feeling heavy.
Parfum
The composite perfume that gives the product its scent. The fragrance components that need to be declared separately are listed further down in the INCI list for full transparency.
Hydrogenated Olive Oil Unsaponifiables
The unsaponifiable part of olive oil in a stabilized form. The ingredient is used to soften and condition the hair surface and contributes to a smoother and more pliable finish.
Avena Sativa Kernel Oil‡
The official INCI name for oat oil. The documented raw material is certified organic, comes from Finland, is free from additives and is produced by CO₂ extraction. The oat oil has a softening effect and contributes to a nourishing and pliable feel.
Macadamia Integrifolia Seed Oil*
The official INCI name for macadamia oil. The documented raw material is organic and cold-pressed. The oil has a softening and hair conditioning effect and contributes to a smoother and more pliable feel.
Polysorbate 80
A solubilizing and emulsifying ingredient that helps oils, perfume and other components to be evenly distributed in the formula.
Argania Spinosa Kernel Oil*
The official INCI name for argan oil. The documented raw material is organic, cold-pressed and deodorized. Argan oil is used to condition the hair and give dry lengths a softer and more well-groomed feel.
Simmondsia Chinensis Seed Oil*
The official INCI name for jojoba oil. The documented raw material is organic and cold-pressed. Jojoba oil is rich in natural wax esters and helps hair feel softer, more supple and more lustrous.
Tocopherol**
The official INCI name for vitamin E. It acts as an antioxidant and helps protect the formula's oils from oxidation. The documented raw material contains tocopherols extracted from non-GMO soybeans and sunflower oil as a carrier.
Retinyl Palmitate
A stable ester form of vitamin A. It is included as a nourishing and hair conditioning component in the formula.
Carthamus Tinctorius Seed Oil
The official INCI name for safflower oil. It is a vegetable, softening oil that contributes to the serum's light and pliable feel.
Aloe Barbadensis Leaf Extract
The official INCI name for aloe vera extract. It is included as a nourishing component and contributes to a softer and more pleasant feel in dry hair lengths.
Panthenol
Provitamin B5. A hair conditioning and antistatic ingredient that helps hair feel softer, smoother and more pliable.
Trifolium Pratense/Vigna Radiata Sprout Extract†
A botanical extract from red clover and mung bean sprouts. It is the plant-based part of the Akosky™ Azuki raw material and is used as a nourishing cosmetic ingredient.
Helianthus Annuus Seed Oil
The official INCI name for sunflower oil. It acts as a light emollient oil and is also used as a carrier in the vitamin E raw material.
Glycerin
A moisture-binding ingredient, also called a humectant. It helps bind moisture and helps hair feel softer and less dry.
Lactic Acid
Lactic acid. In this type of formula, it is used in a small amount to help adjust and stabilize the pH value. Its function here is technical and stabilizing.
Cetearyl Alcohol
A softening fatty alcohol that improves the formula's texture, stability and glide. It is not the same type of alcohol as ethanol and is not associated with the drying sensation that the word alcohol can sometimes imply.
Ethylhexyl Palmitate
A light emollient ester that helps the serum spread evenly through the hair and contributes to a smooth and less greasy feel.
Potassium Sorbate
Potassium sorbate. A preservative that helps protect botanical raw materials against yeast and mold growth and preserve their quality during storage.
Sodium Benzoate
Sodium benzoate. A preservative that helps protect botanical raw materials against microbial growth and maintain the quality of the formula.
DECLARED FRAGRANCE COMPONENTS
The ingredients below are part of the perfume's fragrance profile. They have not been added as treating hair ingredients, but to create the product's complete fragrance character and are openly declared in the INCI list.
Citral
A declared fragrance component with a fresh citrus and lemon character.
Linalool
A declared fragrance component with soft, floral and slightly herbaceous notes.
Limonene
A declared fragrance component with a fresh citrus character. It also occurs naturally in citrus fruit peels, among other things.
Beta-Caryophyllene
A declared fragrance component with spicy, woody and slightly peppery nuances. It also occurs naturally in several plants and essential oils.
Hexamethylindanopyran
A fragrance substance with a soft, clean and musk-like character. The technical name describes the structure of the fragrance molecule; its function in the product is to contribute to the perfume's character.
Linalyl Acetate
A declared fragrance component with floral, fresh and slightly herbaceous nuances.
Tetramethyl Acetyloctahydronaphthalenes
A fragrance component that contributes warm, woody and slightly amber-like notes. The long name describes the chemical structure of the substance.
Citrus Limon Peel Oil
The official INCI name for lemon oil from lemon peel. It contributes a fresh citrus-like scent.
Pinene
A declared fragrance component with fresh, green, pine-like and woody notes. It also occurs naturally in many plants and essential oils.
Geranyl Acetate
A declared fragrance component with soft, floral and fruity nuances.
Isoeugenyl Acetate
A declared fragrance component with warm, floral, spicy and slightly clove-like nuances.
WHY DOES THE LIST CONTAIN SO MANY TECHNICAL NAMES?
INCI is the international and standardized ingredient language of cosmetics. Therefore, well-known ingredients are written with their official botanical or scientific names. Argania Spinosa Kernel Oil is argan oil, Simmondsia Chinensis Seed Oil is jojoba oil, Carthamus Tinctorius Seed Oil is safflower oil, Helianthus Annuus Seed Oil is sunflower oil, Tocopherol is vitamin E and Panthenol is provitamin B5.
A long or technical name does not automatically mean that an ingredient is strong, drying or unsuitable. Some raw materials also consist of several components, and all of them need to be listed separately in the INCI list. The longest names towards the end of the list are mainly declared fragrance components.
VITALITY – A WELL-DESIGNED FORMULA
Vitality combines certified organic oat oil with organic, cold-pressed argan, jojoba and macadamia oil, aloe vera, provitamin B5 and vitamins A and E. The formula is designed to give dry or lifeless lengths a softer, more pliable and more well-groomed feel.
A well-designed Swedish formula with organic vegetable oils, including cold-pressed argan, jojoba and macadamia oil and CO₂-extracted organic oat oil. Free from parabens, sulfates and conventional silicones – developed to give a beautiful result without compromising on safety, quality or product stability. Made in Sweden.
