INCI:
Hydrogenated Ethylhexyl Olivate, Caprylic/Capric Triglyceride, Parfum, Polysorbate 80, Hydrogenated Olive Oil Unsaponifiables, Macadamia Integrifolia Seed Oil*, Simmondsia Chinensis Seed Oil*, Argania Spinosa Kernel Oil*, Panthenol, Tocopherol**, Retinyl Palmitate, Carthamus Tinctorius Seed Oil, Aloe Barbadensis Leaf Extract, Trifolium Pratense/Vigna Radiata Sprout Extract†, Helianthus Annuus Seed Oil, Glycerin, Lactic Acid, Cetearyl Alcohol, Ethylhexyl Palmitate, Potassium Sorbate, Sodium Benzoate, Citral, Linalool, Limonene, Beta-Caryophyllene, Hexamethylindanopyran, Linalyl Acetate, Tetramethyl Acetyloctahydronaphthalenes, Citrus Limon Peel Oil, Pinene, Geranyl Acetate, Isoeugenyl Acetate.
* Organic and cold-pressed oil according to the raw material supplier's documentation. Applies to argan, jojoba, and macadamia oils.
** The vitamin E raw material contains tocopherols extracted from non-GMO soybeans and sunflower oil as a carrier.
† Botanical sprout extract from red clover and mung bean.
WHAT EACH INGREDIENT MEANS
Hydrogenated Ethylhexyl Olivate
An olive-based emollient that helps the serum distribute evenly through the hair. It contributes to a smoother, softer, and more silky feel without being a conventional silicone.
Caprylic/Capric Triglyceride
A light emollient triglyceride that also functions as a carrier for other ingredients. It improves the serum's spreadability and contributes to a smooth feel without the formula feeling heavy.
Parfum
The composite fragrance that gives the product its scent. Fragrance components that need to be declared separately are listed further down the INCI list for full transparency.
Polysorbate 80
A solubilizing and emulsifying ingredient that helps oils, perfume, and other components remain evenly distributed in the formula.
Hydrogenated Olive Oil Unsaponifiables
The unsaponifiable part of olive oil in a stabilized form. The ingredient is used to soften and condition the hair's surface, contributing to a smoother and more manageable finish.
Macadamia Integrifolia Seed Oil*
The official INCI name for macadamia oil. The documented raw material is organic and cold-pressed. The oil acts as a softening and hair-conditioning agent, contributing to a smoother and more manageable feel.
Simmondsia Chinensis Seed Oil*
The official INCI name for jojoba oil. The documented raw material is organic and cold-pressed. Jojoba oil is rich in natural wax esters and helps hair feel softer, more supple, and shinier.
Argania Spinosa Kernel Oil*
The official INCI name for argan oil. The documented raw material is organic, cold-pressed, and deodorized. Argan oil is used to condition the hair and give dry lengths a softer and more well-groomed feel.
Panthenol
Provitamin B5. A hair-conditioning and antistatic ingredient that helps hair feel softer, smoother, and more manageable.
Tocopherol**
The official INCI name for Vitamin E. It acts as an antioxidant and helps protect the formula's oils from oxidation. The documented raw material contains tocopherols extracted from non-GMO soybeans and sunflower oil as a carrier.
Retinyl Palmitate
A stable ester form of Vitamin A. It is included as a nourishing and hair-conditioning component in the formula.
Carthamus Tinctorius Seed Oil
The official INCI name for safflower oil. It is a vegetable, emollient oil that contributes to the serum's light and supple feel.
Aloe Barbadensis Leaf Extract
The official INCI name for aloe vera extract. It is included as a nourishing component and contributes to a softer and more pleasant feel in dry hair lengths.
Trifolium Pratense/Vigna Radiata Sprout Extract†
A botanical extract from red clover and mung bean sprouts. It is the plant-based part of the Akosky™ Azuki raw material and is used as a nourishing cosmetic ingredient.
Helianthus Annuus Seed Oil
The official INCI name for sunflower oil. It functions as a light emollient oil and is also used as a carrier in the Vitamin E raw material.
Glycerin
A moisture-binding ingredient, also known as a humectant. It helps bind moisture and contributes to hair feeling softer and less dry.
Lactic Acid
Lactic acid. In this type of formula, it is used in small amounts to help adjust and stabilize the pH value. Its function here is technical and stabilizing.
Cetearyl Alcohol
A softening fatty alcohol that improves the formula's texture, stability, and glide. It is not the same type of alcohol as ethanol and is not associated with the drying sensation that the word alcohol can sometimes imply.
Ethylhexyl Palmitate
A light emollient ester that helps the serum spread evenly through the hair and contributes to a smooth and less greasy feel.
Potassium Sorbate
Potassium sorbate. A preservative that helps protect botanical raw materials against yeast and mold growth and preserve their quality during storage.
Sodium Benzoate
Sodium benzoate. A preservative that helps protect botanical raw materials against microbial growth and maintain the quality of the formula.
DECLARED FRAGRANCE COMPONENTS
The ingredients below are part of the perfume's fragrance profile. They have not been added as treatment hair ingredients, but to create the product's complete fragrance character and are openly disclosed in the INCI list.
Citral
A declared fragrance component with a fresh citrus and lemon character.
Linalool
A declared fragrance component with soft, floral, and slightly herbaceous notes.
Limonene
A declared fragrance component with a fresh citrus character. It also occurs naturally in citrus fruit peels, among other things.
Beta-Caryophyllene
A declared fragrance component with spicy, woody, and slightly peppery nuances. It also occurs naturally in several plants and essential oils.
Hexamethylindanopyran
A fragrance substance with a soft, clean, and musk-like character. The technical name describes the structure of the fragrance molecule; its function in the product is to contribute to the perfume's character.
Linalyl Acetate
A declared fragrance component with floral, fresh, and slightly herbaceous nuances.
Tetramethyl Acetyloctahydronaphthalenes
A fragrance component that contributes warm, woody, and slightly amber-like notes. The long name describes the chemical structure of the substance.
Citrus Limon Peel Oil
The official INCI name for lemon oil from lemon peels. It contributes a fresh, citrus-like scent.
Pinene
A declared fragrance component with fresh, green, pine-like, and woody notes. It also occurs naturally in many plants and essential oils.
Geranyl Acetate
A declared fragrance component with soft, floral, and fruity nuances.
Isoeugenyl Acetate
A declared fragrance component with warm, floral, spicy, and slightly clove-like nuances.
WHY DOES THE LIST CONTAIN SO MANY TECHNICAL NAMES?
INCI is the international and standardized ingredient language of cosmetics. Therefore, well-known ingredients are written with their official botanical or scientific names. Argania Spinosa Kernel Oil is argan oil, Simmondsia Chinensis Seed Oil is jojoba oil, Carthamus Tinctorius Seed Oil is safflower oil, Helianthus Annuus Seed Oil is sunflower oil, Tocopherol is vitamin E, and Panthenol is provitamin B5.
A long or technical name does not automatically mean that an ingredient is strong, drying, or unsuitable. Some raw materials also consist of several components, and all of them need to be listed separately in the INCI list. The longest names at the end of the list are primarily declared fragrance components.
SHINE – A WELL-CONSIDERED FORMULA
Shine combines organic, cold-pressed argan, jojoba, and macadamia oils with provitamin B5, aloe vera, and vitamins A and E. The formula helps to soften the hair's surface and give lengths a smoother, more manageable, and lustrous finish without weighing it down.
A well-considered Swedish formula with organic, cold-pressed vegetable oils and carefully selected ingredients of natural origin. Free from parabens, sulfates, and conventional silicones – developed to provide beautiful results without compromising on safety, quality, or product stability. Made in Sweden.
